“In the end, we will conserve only what we love. We will love only what we understand. We will understand only what we are taught.”
–Baba Dioum, a Senegalese forestry engineer and conservationist.
Why we do what we do?
We believe it is important for roasters and consumers to know where their coffee comes from. This is the only way survival of coffee on this planet is possible. Currently, coffee consumers, who are mostly in developed countries, are so disconnected from the coffee that they consume every day that it is not surprising to hear remarks such as, ‘Oh, I didn’t know coffee is a cherry’ or ‘Oh, I thought coffee is naturally brown, not green!’ Such remarks only show the lack of connection with the natural product which explains why the coffee industry is at such a precarious stage of endangerment today.
Similarly, we also believe that producers have the right to know where their coffee goes after it is produced. Many producers in coffee producing countries sell their coffee to cooperatives, exporters, and middlemen and have no idea what happens to their produce. Furthermore, they usually also have no idea about the prices that are paid for their product when it exchanges hands so it comes as no surprise that coffee farmers are always the most vulnerable in the coffee chain. Until and unless coffee producers are actively made part of the coffee value chain, the future of coffee looks bleak.
That is why we at Tropysync have made it our mission to bring together the disconnected ends of the coffee value chain by focusing on a direct producer-to-roaster relationship. We go above and beyond our way to visit farms, bring producers to roasters, and roasters to the producers in origin countries. Only when roasters and consumers alike know their coffee’s origin story can they truly appreciate its value and play an active role in ensuring its survival.